Brand Strategy: How To Crush Your Competition
These 5 questions will help define your brand strategy and help you crush your competition.
Brand Strategy: How To Crush Your Competition Read More »
These 5 questions will help define your brand strategy and help you crush your competition.
Brand Strategy: How To Crush Your Competition Read More »
Branding creates advocates. Marketing creates leads.
Branding is long-term. Marketing is short-term.
Branding defines your trajectory. Marketing helps your cash flow.
Branding is about getting people to feel something. Marketing is about getting people to do something.
Marketing vs Branding. What’s the difference? Read More »
People will share content because of:
Social Currency: The content allows someone to seem informed, intelligent, progressive or anything that could resonate with their identity.
Triggers: What keeps people talking about things after the fact,
Emotion: Ideas that spark happiness, anger, sadness, whimsy will be shared more than ideas that don’t.
Practical value: It’s built into our DNA, help them survive, and it will thrive.
Story: Information can travel under the guise of what seems to be a story.
What to share on social media. Drive engagement now Read More »
Creating exceptional content is futile if it fails to reach its deserving audience. Identifying and tapping into undervalued audience segments is crucial.
How to share your podcast with the world Read More »
Room 1: The Brand Room is where we ensure the business strategy is aligned with the brand strategy. Room 2: Workshop, Where we create the content, mix, match and replicate things and Room 3: Where we measure the performance of what we have done. This is a glimpse into Room 3; welcome to The Lab.
How to win with video – Understand watch time Read More »
These tools are for anyone who wants to level up their brand’s presence through consistency and overall look. At our studio we use them all the time and now we are sharing them with you! Mahala.
7 Free tools to help your brand stand out. Read More »