Your Brand Strategy Is Poker, Not Chess
Most people treat brand strategy like chess — calculated, predictable, and fully visible. But in the real world, branding plays more like poker: incomplete information, shifting odds, and constant adaptation. This article explores why the best brand strategies embrace uncertainty, experiment intelligently, and focus on resilience over control — with insights drawn from unexpected brand crises and behavioural economics.
Brand Strategy: How To Crush Your Competition
These 5 questions will help define your brand strategy and help you crush your competition.
Marketing vs Branding. What’s the difference?
Branding creates advocates. Marketing creates leads.
Branding is long-term. Marketing is short-term.
Branding defines your trajectory. Marketing helps your cash flow.
Branding is about getting people to feel something. Marketing is about getting people to do something.
What to share on social media. Drive engagement now
People will share content because of:
Social Currency: The content allows someone to seem informed, intelligent, progressive or anything that could resonate with their identity.
Triggers: What keeps people talking about things after the fact,
Emotion: Ideas that spark happiness, anger, sadness, whimsy will be shared more than ideas that don’t.
Practical value: It’s built into our DNA, help them survive, and it will thrive.
Story: Information can travel under the guise of what seems to be a story.
How to share your podcast with the world
Creating exceptional content is futile if it fails to reach its deserving audience. Identifying and tapping into undervalued audience segments is crucial.
How to win with video – Understand watch time
Room 1: The Brand Room is where we ensure the business strategy is aligned with the brand strategy. Room 2: Workshop, Where we create the content, mix, match and replicate things and Room 3: Where we measure the performance of what we have done. This is a glimpse into Room 3; welcome to The Lab.
7 Free tools to help your brand stand out.
These tools are for anyone who wants to level up their brand’s presence through consistency and overall look. At our studio we use them all the time and now we are sharing them with you! Mahala.