A billboard might be seen by thousands each day, but that does not mean anyone is engaged. Most people look for only a second or less. There is no sound, no context, no story, and no way to know if the message got through.
Most people treat brand strategy like chess — calculated, predictable, and fully visible. But in the real world, branding plays more like poker: incomplete information, shifting odds, and constant adaptation. This article explores why the best brand strategies embrace uncertainty, experiment intelligently, and focus on resilience over control — with insights drawn from unexpected brand crises and behavioural economics.
If you’re using the same post across LinkedIn, Instagram, TikTok and YouTube, you’re missing the nuances that make content convert.
If people enjoy your video ad it increases the likelihood of them buying from you by a staggering 97% AND it increases your brand recognition by 139% which means more conversions, more often…
These 5 questions will help define your brand strategy and help you crush your competition.
Branding creates advocates. Marketing creates leads.
Branding is long-term. Marketing is short-term.
Branding defines your trajectory. Marketing helps your cash flow.
Branding is about getting people to feel something. Marketing is about getting people to do something.
People will share content because of:
Social Currency: The content allows someone to seem informed, intelligent, progressive or anything that could resonate with their identity.
Triggers: What keeps people talking about things after the fact,
Emotion: Ideas that spark happiness, anger, sadness, whimsy will be shared more than ideas that don’t.
Practical value: It’s built into our DNA, help them survive, and it will thrive.
Story: Information can travel under the guise of what seems to be a story.
Creating exceptional content is futile if it fails to reach its deserving audience. Identifying and tapping into undervalued audience segments is crucial.
European businesses can gain a competitive edge by exploring the option of outsourcing creative work to South African agencies. With their cost-effective solutions, skilled workforce, cultural diversity, and other compelling advantages, South African agencies offer a…
Room 1: The Brand Room is where we ensure the business strategy is aligned with the brand strategy. Room 2: Workshop, Where we create the content, mix, match and replicate things and Room 3: Where we measure the performance of what we have done. This is a glimpse into Room 3; welcome to The Lab.
These tools are for anyone who wants to level up their brand’s presence through consistency and overall look. At our studio we use them all the time and now we are sharing them with you! Mahala.
Podcasting is a kind of content marketing that allows you to establish yourself (or your brand) as an expert in a field.