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Articles
John-Henry Opperman

How to win with video – Understand watch time

Room 1: The Brand Room is where we ensure the business strategy is aligned with the brand strategy. Room 2: Workshop, Where we create the content, mix, match and replicate things and Room 3: Where we measure the performance of what we have done. This is a glimpse into Room 3; welcome to The Lab. 

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Articles
John-Henry Opperman

7 Free tools to help your brand stand out.

These tools are for anyone who wants to level up their brand’s presence through consistency and overall look. At our studio we use them all the time and now we are sharing them with you! Mahala.

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TEACH YOURSELF 100 SETSWANA PHRASES
Articles
John-Henry Opperman

Teach Yourself 100 Setswana Phrases

As someone who can haphazardly butcher my way through a conversation in Sesotho, I have always found it incredibly inspiring to see racial and cultural divides dissolve just because someone can drop a line or two in local vernacular.

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WHAT iS CONTENT MARKETING
Articles
John-Henry Opperman

What is Content Marketing?

There rests a massive responsibility upon the shoulders of any content creator to be authentic, ethical and honest. We all know that attention is the new currency, but we should never allow hype or gimmicks to wag the dog. Be kind.

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Radio Raps not locking down
Articles
John-Henry Opperman

RadioRaps: Not locking down on laughs…

“The whole country is in shock. People are anxious and with good reason. At the moment, we are in desperate need of escapism, and that is what the RadioRaps brand is all about! As content creators, we have a responsibility to help out. I am an entertainer, and this is what I do… It is as simple as that.”

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5 Books every content marketer should read
Articles
John-Henry Opperman

5 Books every (content) marketer should read.

These are not reviews, there are people way better at doing that – this is merely a shortlist of titles we found invaluable. We operate in a digital space where you will find a lot of clutter, strategies, theories, anecdotes and ego’s. We hope you find this as valuable as we did.

#Inspired to share #NotSponsored

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Show n Tell
Articles
John-Henry Opperman

Show and tell

Show and tell … On the set of shows we produce, I work with a bunch of young guns who are talented beyond measure, confident

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