Articles
Brand Strategy: How To Crush Your Competition
These 5 questions will help define your brand strategy and help you crush your competition.
John-Henry Opperman
February 20, 2024
OUR BLOG
If you would like us to produce content on a topic, please let us know.
Branding
Marketing vs Branding. What’s the difference?
Branding creates advocates. Marketing creates leads.
Branding is long-term. Marketing is short-term.
Branding defines your trajectory. Marketing helps your cash flow.
Branding is about getting people to feel something. Marketing is about getting people to do something.
John-Henry Opperman
February 11, 2024
Articles
What to share on social media. Drive engagement now
People will share content because of:
Social Currency: The content allows someone to seem informed, intelligent, progressive or anything that could resonate with their identity.
Triggers: What keeps people talking about things after the fact,
Emotion: Ideas that spark happiness, anger, sadness, whimsy will be shared more than ideas that don’t.
Practical value: It’s built into our DNA, help them survive, and it will thrive.
Story: Information can travel under the guise of what seems to be a story.
John-Henry Opperman
February 4, 2024
Articles
How to share your podcast with the world
Creating exceptional content is futile if it fails to reach its deserving audience. Identifying and tapping into undervalued audience segments is crucial.
John-Henry Opperman
December 5, 2023
Articles
10 Reasons Why You Could Outsource Your Creative to a South African Agency
European businesses can gain a competitive edge by exploring the option of outsourcing creative work to South African agencies. With their cost-effective solutions, skilled workforce, cultural diversity, and other compelling advantages, South African agencies offer a…
John-Henry Opperman
November 27, 2023
Articles
How to win with video – Understand watch time
Room 1: The Brand Room is where we ensure the business strategy is aligned with the brand strategy. Room 2: Workshop, Where we create the content, mix, match and replicate things and Room 3: Where we measure the performance of what we have done. This is a glimpse into Room 3; welcome to The Lab.
John-Henry Opperman
December 20, 2022
Articles
7 Free tools to help your brand stand out.
These tools are for anyone who wants to level up their brand’s presence through consistency and overall look. At our studio we use them all the time and now we are sharing them with you! Mahala.
John-Henry Opperman
May 17, 2022
Articles
How To Produce An Amazing Podcast For Your Brand
Podcasting is a kind of content marketing that allows you to establish yourself (or your brand) as an expert in a field.
John-Henry Opperman
April 25, 2021
Articles
Teach Yourself 100 Setswana Phrases
As someone who can haphazardly butcher my way through a conversation in Sesotho, I have always found it incredibly inspiring to see racial and cultural divides dissolve just because someone can drop a line or two in local vernacular.
John-Henry Opperman
February 16, 2021
Articles
What is Content Marketing?
There rests a massive responsibility upon the shoulders of any content creator to be authentic, ethical and honest. We all know that attention is the new currency, but we should never allow hype or gimmicks to wag the dog. Be kind.
John-Henry Opperman
January 10, 2021
Articles
RadioRaps: Not locking down on laughs…
“The whole country is in shock. People are anxious and with good reason. At the moment, we are in desperate need of escapism, and that is what the RadioRaps brand is all about! As content creators, we have a responsibility to help out. I am an entertainer, and this is what I do… It is as simple as that.”
John-Henry Opperman
April 10, 2020
Questions?
We would be happy to help and advise if you have any questions.
Visit Us
- 183 Smit St, Fairland, Johannesburg, 2030
- jh@mediafarm.co.za
- Whatsapp Us Now
- Call Us Now