Marketing

What to share on social media. Drive engagement now

What to share on social media. Drive engagement now

People will share content because of:

Social Currency: The content allows someone to seem informed, intelligent, progressive or anything that could resonate with their identity.
Triggers: What keeps people talking about things after the fact,

Emotion: Ideas that spark happiness, anger, sadness, whimsy will be shared more than ideas that don’t.

Practical value: It’s built into our DNA, help them survive, and it will thrive.
Story: Information can travel under the guise of what seems to be a story.

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