![What is brand strategy](https://www.mediafarm.co.za/wp-content/uploads/2024/02/WHAT-IS-BRAND-STRATEGY-300x300.png)
Brand Strategy: How To Crush Your Competition
These 5 questions will help define your brand strategy and help you crush your competition.
Podcasts have emerged as a powerful tool for businesses to establish themselves as thought leaders. Yet, even with exceptional content, reaching the right audience is challenging. Do you need help to get your fantastic content to the right audience? Let’s tackle this challenge head-on by exploring strategies to maximize your podcast’s reach.
First, consider these five concepts on why ideas (and links to podcasts) are shared to start with:
People need to portray an air of being informed, competent, and credible.
People experience some external trigger that makes it easy to ride on or share something right before them.
The idea makes them angry, sad, or excited or provides some emotional charge that pushes the individual to share it.
Some practical tool or helpful device that will transform or elevate the user into a better state.
Humans love stories. It becomes the Trojan horse for learning and decoding complex ideas.
CREATE AS MANY HANDLES AS POSSIBLE AND SHARE THEM EVERYWHERE!
CREATE AS MANY HANDLES AS POSSIBLE AND SHARE THEM EVERYWHERE!
It’s not uncommon to see 50 posts across various platforms to drive traffic to one podcast episode. Take care when preparing these, make various promo’s. Reels, Story images, posts, short promo cuts, anything you can do to get more eyes on the universal link – make it so.
WHAT THE AUDIENCE DEEMS VALUABLE, MIGHT DIFFER FROM WHAT THE BRAND/CREATOR THINKS.
Share this with someone?
These 5 questions will help define your brand strategy and help you crush your competition.
Branding creates advocates. Marketing creates leads.
Branding is long-term. Marketing is short-term.
Branding defines your trajectory. Marketing helps your cash flow.
Branding is about getting people to feel something. Marketing is about getting people to do something.
People will share content because of:
Social Currency: The content allows someone to seem informed, intelligent, progressive or anything that could resonate with their identity.
Triggers: What keeps people talking about things after the fact,
Emotion: Ideas that spark happiness, anger, sadness, whimsy will be shared more than ideas that don’t.
Practical value: It’s built into our DNA, help them survive, and it will thrive.
Story: Information can travel under the guise of what seems to be a story.
European businesses can gain a competitive edge by exploring the option of outsourcing creative work to South African agencies. With their cost-effective solutions, skilled workforce, cultural diversity, and other compelling advantages, South African agencies offer a…
Room 1: The Brand Room is where we ensure the business strategy is aligned with the brand strategy. Room 2: Workshop, Where we create the content, mix, match and replicate things and Room 3: Where we measure the performance of what we have done. This is a glimpse into Room 3; welcome to The Lab.
These tools are for anyone who wants to level up their brand’s presence through consistency and overall look. At our studio we use them all the time and now we are sharing them with you! Mahala.
Podcasting is a kind of content marketing that allows you to establish yourself (or your brand) as an expert in a field.
As someone who can haphazardly butcher my way through a conversation in Sesotho, I have always found it incredibly inspiring to see racial and cultural divides dissolve just because someone can drop a line or two in local vernacular.
There rests a massive responsibility upon the shoulders of any content creator to be authentic, ethical and honest. We all know that attention is the new currency, but we should never allow hype or gimmicks to wag the dog. Be kind.
“The whole country is in shock. People are anxious and with good reason. At the moment, we are in desperate need of escapism, and that is what the RadioRaps brand is all about! As content creators, we have a responsibility to help out. I am an entertainer, and this is what I do… It is as simple as that.”