As someone who can haphazardly butcher my way through a conversation in Sesotho, I have always found it incredibly inspiring to see racial and cultural divides dissolve just because someone can drop a line or two in local vernacular.
There rests a massive responsibility upon the shoulders of any content creator to be authentic, ethical and honest. We all know that attention is the new currency, but we should never allow hype or gimmicks to wag the dog. Be kind.
“The whole country is in shock. People are anxious and with good reason. At the moment, we are in desperate need of escapism, and that is what the RadioRaps brand is all about! As content creators, we have a responsibility to help out. I am an entertainer, and this is what I do… It is as simple as that.”