According to statistics, if people enjoy your video ad it increases the likelihood of them buying from you by a staggering 97% AND it increases your brand recognition by 139% which means having a Brand Film or Brand movie can not only help people notice you, but also remember you and want to hire you specifically because of the connection they had with your Brand video.
It should be well made, communicate your values, and be void of third-party IP claims; yes, true! It should be shareable, but it should at least cover these basics:
If your brand film does not answer these questions, immediately and to the point. Do not make one! Taking up people’s time to tell them nothing is selfish and could harm your brand. Planning is key.
Your band film can be anything from 30 seconds upward. Here is something we made for the Dinokeng Game reserve in Gauteng South Africa.
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“The whole country is in shock. People are anxious and with good reason. At the moment, we are in desperate need of escapism, and that is what the RadioRaps brand is all about! As content creators, we have a responsibility to help out. I am an entertainer, and this is what I do… It is as simple as that.”