Why you should have a brand film
According to statistics, if people enjoy your video ad it increases the likelihood of them buying from you by a staggering 97% AND it increases your brand recognition by 139% which means having a Brand Film can not only help people notice you, but also remember you and want to hire you specifically because of the connection they had with your Brand video.
What should your brand film "say"?
It should be well made, it should communicate your values, it should be void of third party IP claims, yes, true! But it should at least cover these basics:
Who are you
What do you do
Why does it matter
If your brand film does not answer these questions, immediately and to the point. Do not make one! Taking up people’s time to tell them nothing is selfish and could harm your brand. Planning is key.
Where can you use your brand film?
An Example of a brand film?
When we recently visited Hylton Rutherford’s to shoot a music video, we fell in love with his iron forgery! Such a tactile and immersive way of creating something. We decided that we had to cut something together for him.
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From OUR BLOG
How to win with video – Understand watch time
Room 1: The Brand Room is where we ensure the business strategy is aligned with the brand strategy. Room 2: Workshop, Where we create the content, mix, match and replicate things and Room 3: Where we measure the performance of what we have done. This is a glimpse into Room 3; welcome to The Lab.
7 Free tools to help your brand stand out.
These tools are for anyone who wants to level up their brand’s presence through consistency and overall look. At our studio we use them all the time and now we are sharing them with you! Mahala.
How To Produce An Amazing Podcast For Your Brand
Podcasting is a kind of content marketing that allows you to establish yourself (or your brand) as an expert in a field.
What is Content Marketing?
There rests a massive responsibility upon the shoulders of any content creator to be authentic, ethical and honest. We all know that attention is the new currency, but we should never allow hype or gimmicks to wag the dog. Be kind.
RadioRaps: Not locking down on laughs…
“The whole country is in shock. People are anxious and with good reason. At the moment, we are in desperate need of escapism, and that is what the RadioRaps brand is all about! As content creators, we have a responsibility to help out. I am an entertainer, and this is what I do… It is as simple as that.”
How to produce a web show that can help build your brand
How to produce a web show that can help build your brand Anyone – really, can produce continual or episodic infotainment to lock in with