Nine Reasons Why Your Business Needs A Brand Film Now

According to statistics, if people enjoy your video ad it increases the likelihood of them buying from you by a staggering 97% AND it increases your brand recognition by 139% which means having a Brand Film or Brand movie can not only help people notice you, but also remember you and want to hire you specifically because of the connection they had with your Brand video.

What should your brand film "say"?

It should be well made, communicate your values, and be void of third-party IP claims; yes, true! It should be shareable, but it should at least cover these basics:

Who are you

What do you do

Why does it matter

If your brand film does not answer these questions, immediately and to the point. Do not make one! Taking up people’s time to tell them nothing is selfish and could harm your brand. Planning is key.

Where can you use your brand film?

  • On your website

    You have 5 seconds to entice someone on your website. Using a brand film will answer most questions a prospective client may have.

  • On YouTube

    Having a single video source on YouTube provides a free hosted platform where your brand film can live and offers great analytics of how (and where) your audience engages with your content.

  • In Whatsapp

    Easily share your brand film (or link) in Whatsapp with potential clients.

  • On Facebook

    Share it on Facebook as a post, story or as an advert. Tag and reference it for years.

  • On LinkedIn

    Share it on LinkedIn as a post or as an advert. Tag and reference it for years.

  • On Instagram

    Share it on Instagram as a post, story, reel or as an advert. Tag and reference it for years.

  • In your email signature

    Set it and forget it. Every email you send will carry the option to your killer brand film. Remind people that it is in your email.

  • As a QR Code

    Print your QR code on anything, and use your real estate to funnel people to your brand film.

  • In proposals and documents

    Embed it in to a pdf or use the link. Any communication will do; Company profiles, Powerpoint decks, Invoices, your letterhead... This list can be a long one!

An Example of a brand film

Your band film can be anything from 30 seconds upward. Here is something we made for the Dinokeng Game reserve in Gauteng South Africa.

Share this with someone?

LinkedIn
WhatsApp
Facebook
Twitter
Email

GET IN TOUCH

MORE FROM OUR BLOG

Brand Strategy is Poker The Media Farm
Articles
John-Henry Opperman

Your Brand Strategy Is Poker, Not Chess

Most people treat brand strategy like chess — calculated, predictable, and fully visible. But in the real world, branding plays more like poker: incomplete information, shifting odds, and constant adaptation. This article explores why the best brand strategies embrace uncertainty, experiment intelligently, and focus on resilience over control — with insights drawn from unexpected brand crises and behavioural economics.

Read More »
John-Henry Opperman May 18, 2025
What is the difference between marketing and branding
Branding
John-Henry Opperman

Marketing vs Branding. What’s the difference?

Branding creates advocates. Marketing creates leads.
Branding is long-term. Marketing is short-term.
Branding defines your trajectory. Marketing helps your cash flow.
Branding is about getting people to feel something. Marketing is about getting people to do something.

Read More »
John-Henry Opperman February 11, 2024
What to share on social media. Drive engagement now
Articles
John-Henry Opperman

What to share on social media. Drive engagement now

People will share content because of:

Social Currency: The content allows someone to seem informed, intelligent, progressive or anything that could resonate with their identity.
Triggers: What keeps people talking about things after the fact,

Emotion: Ideas that spark happiness, anger, sadness, whimsy will be shared more than ideas that don’t.

Practical value: It’s built into our DNA, help them survive, and it will thrive.
Story: Information can travel under the guise of what seems to be a story.

Read More »
John-Henry Opperman February 4, 2024
What is video watch time
Articles
John-Henry Opperman

How to win with video – Understand watch time

Room 1: The Brand Room is where we ensure the business strategy is aligned with the brand strategy. Room 2: Workshop, Where we create the content, mix, match and replicate things and Room 3: Where we measure the performance of what we have done. This is a glimpse into Room 3; welcome to The Lab. 

Read More »
John-Henry Opperman December 20, 2022
Free tools for your brand
Articles
John-Henry Opperman

7 Free tools to help your brand stand out.

These tools are for anyone who wants to level up their brand’s presence through consistency and overall look. At our studio we use them all the time and now we are sharing them with you! Mahala.

Read More »
John-Henry Opperman May 17, 2022
TEACH YOURSELF 100 SETSWANA PHRASES
Articles
John-Henry Opperman

Teach Yourself 100 Setswana Phrases

As someone who can haphazardly butcher my way through a conversation in Sesotho, I have always found it incredibly inspiring to see racial and cultural divides dissolve just because someone can drop a line or two in local vernacular.

Read More »
John-Henry Opperman February 16, 2021
WHAT iS CONTENT MARKETING
Articles
John-Henry Opperman

What is Content Marketing?

There rests a massive responsibility upon the shoulders of any content creator to be authentic, ethical and honest. We all know that attention is the new currency, but we should never allow hype or gimmicks to wag the dog. Be kind.

Read More »
John-Henry Opperman January 10, 2021