Brand Strategy: How To Crush Your Competition
These 5 questions will help define your brand strategy and help you crush your competition.
Marketing vs Branding. What’s the difference?
Branding creates advocates. Marketing creates leads.
Branding is long-term. Marketing is short-term.
Branding defines your trajectory. Marketing helps your cash flow.
Branding is about getting people to feel something. Marketing is about getting people to do something.
10 Reasons Why You Could Outsource Your Creative to a South African Agency
European businesses can gain a competitive edge by exploring the option of outsourcing creative work to South African agencies. With their cost-effective solutions, skilled workforce, cultural diversity, and other compelling advantages, South African agencies offer a…
How to win with video – Understand watch time
Room 1: The Brand Room is where we ensure the business strategy is aligned with the brand strategy. Room 2: Workshop, Where we create the content, mix, match and replicate things and Room 3: Where we measure the performance of what we have done. This is a glimpse into Room 3; welcome to The Lab.