A podcast is one of the most powerful tools for businesses to establish themselves as industry leaders. Yet, even with exceptional content, reaching the right audience is challenging. How you share your podcast with the world is critical. Let’s tackle this challenge head-on by exploring strategies to maximize your podcast’s reach.
First, consider these five concepts on why ideas (and links to podcasts) are shared to start with:
People need to portray an air of being informed, competent, and credible.
People experience some external trigger that makes it easy to ride on or share something right before them.
The idea makes them angry, sad, or excited or provides some emotional charge that pushes the individual to share it.
Some practical tool or helpful device that will transform or elevate the user into a better state.
Humans love stories. It becomes the Trojan horse for learning and decoding complex ideas.
CREATE AS MANY HANDLES AS POSSIBLE AND SHARE THEM EVERYWHERE!
CREATE AS MANY HANDLES AS POSSIBLE AND SHARE YOUR PODCAST EVERYWHERE!
WHAT THE AUDIENCE DEEMS VALUABLE, MIGHT DIFFER FROM WHAT THE BRAND/CREATOR THINKS.
Share this with someone?
“The whole country is in shock. People are anxious and with good reason. At the moment, we are in desperate need of escapism, and that is what the RadioRaps brand is all about! As content creators, we have a responsibility to help out. I am an entertainer, and this is what I do… It is as simple as that.”
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