Because of this.”
That is a trick question! There is no point where you will “have the content” because content models require you to always create value for your audience. There is no finish line – ever. Although your content production will ebb and flow, the right mindset is to have it as a part of your communication culture. A culture that puts the emphasis on the customer.
The challenge is to find ways to present your breadcrumbs (content) to new audiences with a problem. A problem that you can solve. The more content you’ll have on offer, the easier it will be for a potential client to see that you are a credible source of knowledge when it comes to this particular problem. The entire focus of your content marketing strategy should focus on this: Solve someone’s problem, and establish yourself as the one who is the go-to girl for that problem. The book by Seth Godin This is Marketing is a must-have if you want to dive deeper into this. (We will list this title along with others below.)
When your marketing is about your brand, it is not content marketing.
When your communication is about your audience’s problem, that is content marketing!
Please share this with someone.
Yes! Content marketing is a smart way of decoding your audience’s problem and establishing yourself as a leader in your field.
Let’s see how this article could be “mined” to produce some content for content marketing purposes.
Make sure your agency/designer is on board with your vision and mesh the content with your brand’s touchpoints as much as you can, and as often as you can.
If you would like to read other books we found useful on the topic, you can check out our blog on these titles:
John-Henry is the founder and owner of The Media Farm and has been creating television, films, music and digital content for more than 15 years.