5 Books every (content) marketer should read.
These are not reviews, there are people way better at doing that – this is merely a shortlist of titles we found invaluable. We operate in a digital space where you will find a lot of clutter, strategies, theories, anecdotes and ego’s. We hope you find this as valuable as we did.
#Inspired to share #NotSponsored
1. This is Marketing
Seth Godin is a marketing (and value-add) guru. His mind has shaped content marketing and inbound models since day one. Enough said.
You might want to glue the cap of a neon highlighter to the spine of this one…
2. The Content Trap
You don’t have to be the smartest person in the room to realise that Bharat Anand is smarter than most.
This glimpse into the evolution of connected media models is a massive feat.
If syndication, IP, content sales models, and media consumption tickles your fancy, this is a must-read.
3. Ego is the enemy
The marketing and communication space is known for big personalities and big ego’s.
Ryan holiday is a marketer and media strategist. This is a fascinating look at one’s own achievements, aspirations and the quest to stay humble in victory and defeat.
Ryan’s 2014 Bestseller: The obstacle is the way is another must-read)
4. Streampunks: How Youtube and the New Creators are transforming our lives
We produce conventional (linear) television shows alongside other content. To get an insight into what Youtube has done for the average person out there as a creator or viewer, is a breathtaking ride of one nerdgaszm after another.
5. Essentialism: The Disciplined Pursuit of Less
The digital marketing space is rampant with a constant battering of new ideas, products and theories and all of these will see yet a new barrage before lunch-time tomorrow…
It is essential to stay focused on doing fewer things – and doing it better; otherwise, the onslaught of the need to juggle will weigh one down and become overbearing.
This book should be on every list of books to read.
Please share this with someone.
John-Henry Opperman
Creative Director
John-Henry is the founder and owner of The Media Farm and has been creating television, films, music and digital content for more than 15 years.